AZIZ BEAKKOUI - PR & Social Media Intern

AZIZ BEKKAOUI is a fashion brand based in the heart of Amsterdam, The Netherlands. Titled after the man behind the brand itself, Aziz is of Moroccan/Dutch decent, which can often be seen as a form of inspiration in a lot of his designs.

AZIZ BEKKAOUI was chosen to open the show at the Amsterdam Mercedes-Benz Fashion Week, cementing his position in the Dutch fashion industry. He collaborated with then-popular Dutch rapper Yes-R to debut his new single "Hallo" at the end of the show, in which Yes-R would join the models on the catwalk to close the show.

I planned and created all pre-fashion show content; I shot all visuals myself on both my DLSR and iPhone, as well as planning content schedules, creating social media research reports, packing gift bags for VIP guests, meeting with influencers, and helping dress them for the show. I then ran all the Amsterdam Mercedes Benz Fashion Week coverage, visually documenting both backstage and front of house. I then stood for the post-fashion show social media content: press clippings, reposting social media posts from influencers, tagged posts, as well as press coverage.