CIMONE - Digital Marketing & PR Intern

Cimone is a fashion brand based in East London, run by the impressive and eclectic Carli Pearson. Carli was featured as a designer on the first season of Next in Fashion in 2020, where she proved why and how she's gotten to where she is today: a designer specialising in bespoke, inclusive clothing with an impressive background, working with the likes of Stella McCartney, Alexander Wang, and our dearly departed Alexander McQueen.

While I was working as an intern for Cimone back in 2017, just a year after Carli had launched her brand, I, along with two other marketing interns, created a branding and marketing presentation that helped Carli pinpoint her brand's DNA and target market. This enabled us to create strategic and engaging PR and social media strategies and campaigns for the brand. I also ended up overseeing the other marketing interns, as well as being responsible for creating stockist lists and line sheets, updating the webshop, and designing the layout for what would become a brandbook.