BEST WESTERN PLUS HOTEL EYDE - Branding and Marketing Consultant

Best Western Plus Hotel Eyde is a 4-star hotel located in the heart of Herning, Denmark. The history of the hotel can be traced all the way back to 1839, when it was one of three buildings in Herning. Privately owned by the Diderichsen family since 1982, the hotel has gone through many makeovers and expansions, now being the number one hotel of choice in Herning and the surrounding areas.

To start with, I identified Hotel Eyde's target markets and competitors and then rebranded their social media profiles and brand image, as well as creating brand transparency and brand alignment with the Best Western brand. I began to redesign all the traditional marketing channels: brochures, posters, leaflets, in-house tickets, and signs. I took new, fresh photos to be used for Hotel Eyde's website and social media accounts, as well as for PR requests and local media outlets. I also rewrote all the English copy on Hotel Eyde's website.